rhube.com » Google http://www.rhube.com bits of useless knowledge mashed together in a loosely congealed, lightly grilled patty of inspirational genius Sat, 20 Feb 2010 21:40:33 +0000 http://wordpress.org/?v=2.8 en hourly 1 They Choo-Choo-Choose You http://www.rhube.com/2009/09/28/they-choo-choo-choose-you/ http://www.rhube.com/2009/09/28/they-choo-choo-choose-you/#comments Mon, 28 Sep 2009 19:11:40 +0000 rhube http://www.rhube.com/?p=393
Yahoo! and T-Mobile are both getting all up in your business. Or “you” business, more specifically. Both have recently launched new campaigns that are all about “you” and they’re both getting a lot of attention, mostly because there’s clearly a lot of money behind them – Yahoo!’s money is in the form of a worldwide multimedia campaign and T-Mobile’s is in the form of Whoopi, Phil Jackson and a guy who buys pants for someone 4 inches taller than himself.
2 celebrities and a guy who needs his pants hemmed

2 celebrities and a guy who needs his pants hemmed



It's Y!ou
The YLou campaign is being panned for pretty obvious reasons. Such as, who is YLou? Or how could they expect offline advertising to drive online traffic? (I guess Bing sort of pulled it off, right?) But most importantly, what is Yahoo! trying to actually say in these ads? What’s the message? According to the commercial, “you’re about to enter a place where time and space collide.” I believe that’s called reality, and it’s a universal constant. Also, it’s a Rush lyric, according to the first result in my search on Yahoo.com. These ads don’t tell me why I should want to go to Yahoo!, but they do make me want to get out and play some soccer and visit India.



While Yahoo! may be “Y!ou”, T-Mobile’s new phone is “100% you”, which I believe is the maximum amount of “you” one can hope to attain. So the My Touch is more “you” than “Y!ou”.

My Touch
While I’m not positive about what “100% me” really is in the context of a cell phone, I can only infer that the My Touch is the technological embodiment of my personality, which in Phil Jackson’s case means a delicately balanced stack of pebbles….

100% Phil Jackson

Or in Whoopi’s case, a deep-seated resentment that she lost out to Eddie Murphy for the role of a lifetime…
Whoopula



The only thing I really know about the My Touch at this point is that I can customize the wallpaper, which really isn’t all that revolutionary, so I think for now I’ll be sticking with my BlackBerry despite the fact that it only feels about 50% me.


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