Nike unleashed a new advertising campaign all over the boob tubes and interwebs this weekend which featured a handful of NFL superstars in separate spots, the most notable of which starred Adrian Peterson in an ad which hearkened back to the opening scene of The Last Boy Scout, except instead of a torrential downpour, we were watching a game played in post-apocalyptic nuclear fallout.

The featured ad on ESPN.com this morning was quite unfortunately ill-timed for Nike, considering that Brian Urlacher of the Chicago Bears was lost for the season due to a wrist injury suffered last night. Given that Nike’s ads are presumably for a new brand of protective athletic gear (either that, or some sort of lizard-like skin graft procedure), they would have been wise to act quickly to disassociate their new protective gear from painfully injured players.

Urlacher out for the year, but still wearing Nike protective gear